Facebook News feed

 

Connecting people to the stories that matter most to them

Our goal with News Feed is to show you the stories that matter most to you, every time you visit Facebook. Your News Feed is a personalised, ever-changing collection of photos, videos, links and updates from the friends, family, businesses and news sources that you've connected to on Facebook.

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How we evaluate the stories that are most relevant to yours

We look at three main signals to estimate how relevant we think a post will be to you:

• Who posted it: The friends, family, news sources, businesses and public figures you interact with most are prioritised in your News Feed
• Type of content: We prioritise the type of content you interact with most frequently, whether it's photos, videos or links you favour.
• Interactions with the post: Posts that have a lot of likes, reactions, comments and shares (especially from people you interact with most)

Posts are ordered to show you top stories first.

• Based on these signals, each post is assigned a ranking to determine where it appears in your News Feed and which stories appear first.

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People can shape their News Feed

We don't always get it right, and ultimately you are the only one who knows what's most meaningful to you, so we give you specific controls to customise your experience.

• News Feed preferences: tap any of the News Feed preferences to see how they work.
• Customise right from your News Feed: Additionally, with a single tap, you can improve your News Feed directly from any post. The drop-down menu gives you customisation options such as Hide or Unfollow

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How we evaluate how we're doing

Through our Feed quality programme, we make it a priority to get in touch with people like you to learn and incorporate feedback, so that we can continue to improve your News Feed experience. Three examples of ways that we talk to people on an ongoing basis:

• One-to-one interviews with a wide range of people across the globe
• Feed quality panel is a diverse group of people who continually review and provide feedback on their News Feeds.
• Global surveys of tens of thousands of people every day.